![]() ![]() Authoritativeness and Trustworthiness refer to the content creator, the content itself, and the site in which the content is.Įxpertise is simple. While Expertise refers to the content creator’s expertise. Google mentions that one of the characteristics of a high-quality page is high E-A-T. There are many articles created to help me and part of the raters’ job is to rate their page quality. If I typed SaaS SEO I’m probably looking to learn about SEO for SaaS companies. Google’s search engine’s purpose is to serve people with high-quality content that answer the purpose of their search. ![]()
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